Artist's Profile

Amanda Loverseed
Amanda Loverseed

It is amazing to think that I have been working with Phoenix Trading since the turn of the century! It has been a creative whirlwind designing more cards and other products than I can remember, with well over 300 published.

My first design was 'Chocolate'! And I am very proud that 10 years later the design is still in production. Food is definitely a theme that recurs in my work. I collect cookery books and cooking is a passion so I loved illustrating the 'Recipe Organiser Box'.

I mostly work in pen and ink and watercolour. I like being able to work in a variety of styles and on different subjects, one day drawing black Skull and Crossbones and the next Blue Butterflies.

The success of 'Blue Butterfly' has been a highlight of my year; to know that in a very small way I was part of helping to raise the AU$44,000 Phoenix gave to the Australian Bushfire Appeal. This design has gone on to be, potentially, the fastest selling everyday greeting card in Britain!

I have always worked as an illustrator. I studied illustration at Cambridge College of Arts and Technology and immediately, after leaving college, had my first two children's books accepted. It is particularly interesting to work on designs that require research; my current project is a very detailed Kings and Queens poster.

I live up a track in the middle of a field with my husband and two cats, Millie and Spinach. I have a wonderful view of the South Downs from my studio window and, whenever I get tired with drawing, I walk along the track and the two cats come with me.

I love illustrating for Phoenix and the creative freedom it allows me and enjoy working with people who care passionately about the quality and integrity of their products. I am delighted that a chance meeting with a Phoenix Trader at a Christmas fair in 1999 should have led me to work with such a friendly and dedicated company."

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